Björns Fiske o Jakt, founded in 1982 by Björn Holmstedt in Stenungsund, Sweden, originally began with the sale of sport fishing products. Over the years, the store expanded its range to include hunting products, ammunition and later also weapons. After 35 years, Björn Holmstedt handed over the business to his son Hjalmar in 2017. Tommy Andersson Upp, who has been with the company since 1995, is also part of the long-standing staff. Björns Fiske o Jakt offers a wide range of products for hunting and fishing, including weapons, ammunition and accessories. The company emphasizes quality and customer service and regularly provides information about offers and news on Facebook and Instagram.